If you own a cannabis dispensary, you know how important it is to have a website that can attract, engage, and convert your customers. However, if you are not filling all of your dispensary site content gaps, you will quickly let opportunities fall through the cracks.
Just having a website is not enough. You also need to have content that can provide value, information, and education to your visitors, and persuade them to buy from you. You need to have content that can rank well on search engines, and drive more organic traffic to your website. You need to have content that can fill in the gaps that your competitors are leaving behind, and make your website stand out from the crowd.
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But how can you fill in dispensary site content gaps with optimized content? What are the best practices and strategies that you need to follow to create and publish content that can achieve these goals? In this blog post, I will share with you some tips and tricks on how to fill in dispensary site content gaps with optimized content, using a keyword density strategy.
What is a Keyword Density Strategy?
A keyword density strategy is a technique where you use your target keywords naturally and strategically in your content, and avoid keyword stuffing or over-optimization. Keywords are the words and phrases that your customers use to search for your dispensary and products online. You need to do keyword research and find out what your customers are looking for, and what your competitors are ranking for.
A keyword density strategy helps you optimize your content for SEO, and increase your ranking, visibility, and relevance on search engines, such as Google, Bing, or Yahoo. A keyword density strategy also helps you optimize your content for your customers, and increase your click-through rate, conversion rate, and sales.
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What About a Semantic Strategy?
Another popular way to optimize content in 2024 is a semantic strategy through the use of tools like SurferSEO. Although this is a great way to ensure that your content is optimized for more than just your target keyword it can also result in cannibalization for local dispensaries who want to make service area pages for all their locations and unique product landing pages for different products. Therefore, we usually recommend a tested keyword density strategy.
How to Use a Keyword Density Strategy?
To use a keyword density strategy, you need to follow these steps:
- Choose your target keywords. You need to choose keywords that are relevant and profitable for your dispensary, and that cover different topics and intents, such as informational, transactional, or navigational. For example, if you are a dispensary in Denver, some of your target keywords could be “dispensaries in Denver”, “weed delivery Denver”, or “thc gummies Denver”.
- Create pages for your target keywords. You need to create pages for each of your target keywords, and make sure that they are informative and persuasive, and that they include the keyword in the title, meta tags, URL, and content. You also need to make sure that each page has a unique and original content, and that it is not duplicated or copied from other sources.
- Use your keywords naturally and strategically. You need to use your keywords naturally and strategically in your content, and avoid keyword stuffing or over-optimization. Keyword stuffing is the practice of using your keywords excessively or unnaturally in your content, and it can harm your SEO and ranking, and make your content spammy and unreadable. Over-optimization is the practice of using your keywords too frequently or too closely in your content, and it can also harm your SEO and ranking, and make your content unnatural and irrelevant. You need to use your keywords in a way that makes sense and adds value to your content, and that matches the search intent and expectation of your customers.
- Measure your keyword density. You need to measure your keyword density, which is the percentage of times that your keyword appears in your content, compared to the total number of words in your content. You can use a free tool, such as Yoast, to measure your keyword density, and to get suggestions and feedback on how to improve your content. You need to aim for a keyword density of about 0.5%, which means that your keyword should appear about once for every 200 words in your content.
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How to Fill in Dispensary Site Content Gaps with Optimized Content?
To fill in dispensary site content gaps with optimized content, you need to follow these tips and tricks:
- Find the content gaps. You need to find the content gaps that your competitors are leaving behind, and that you can fill in with your optimized content. You can use a tool, such as Ahrefs, to analyze the online presence and performance of different dispensaries in your area, and to identify the keywords and topics that they are ranking for, and that you are not. You can also use a tool, such as Google’s “People also ask” feature, to find out the questions and queries that your customers are asking, and that you can answer with your content.
- Create content that fills in the gaps. You need to create content that fills in the content gaps that you have found, and that provides value, information, and education to your customers. You need to use your keyword density strategy, and make sure that your content is optimized for SEO and for your customers. You also need to make sure that your content is original and quality, and that it covers different topics and formats, such as blog posts, videos, podcasts, or ebooks.
- Promote your content. You need to promote your content, and make sure that it reaches your target audience, and that it generates more interest, engagement, and sales for your dispensary. You can use different channels and platforms, such as social media, email, SMS, or push notifications, to share your content with your customers, and to invite them to visit your website, and to buy from you. You can also use different techniques and tactics, such as contests, giveaways, loyalty programs, or referral programs, to create and run effective campaigns for your content.
These are some tips and tricks on how to fill in dispensary site content gaps with optimized content, using a keyword density strategy. By following these tips and tricks, you can fill in dispensary site content gaps with optimized content, and you can increase your online visibility and exposure, improve your SEO and ranking, boost your conversion and sales, build your reputation and credibility, and expand your network and reach.
If you want to learn more about how to fill in dispensary site content gaps with optimized content, and how to create a customized and effective marketing plan for your dispensary, I invite you to check out Green Dispensary Marketing, the best cannabis marketing agency in the industry. We have a proven system for helping cannabis dispensary owners get more traffic, more customers, and more revenue, using the latest trends, strategies, and techniques in the cannabis marketing industry.
