If you are passionate about the cannabis industry and want to start your own online business, learning how to sell CBD oil from home might be the perfect opportunity for you. CBD, or cannabidiol, is a natural compound derived from hemp that has many health benefits, such as relieving pain, anxiety, inflammation, and insomnia. CBD is also legal in most states, as long as it contains less than 0.3% THC, the psychoactive component of cannabis.
However, selling CBD oil from home is not as easy as it sounds. You need to be aware of the legal trends, the market demand, the product quality, and the marketing strategies that can help you succeed in this competitive and fast-growing industry. In this guide, we will cover everything you need to know about how to sell oil CBD from home in 2024, including:
- The legal trends in the cannabis industry and how they affect your CBD business
- The importance of being an advocate for cannabis and educating your customers about CBD
- The 2024 landscape of the CBD market and the opportunities and challenges it presents
- The best sources and suppliers of CBD and Delta products and how to ensure a consistent inventory
- The Google advertising policy for CBD products and how to leverage it for your online store
- The best digital marketing strategies for your CBD business, such as parasite SEO, backlinking, and content creation
- The tools and resources you need to start and grow your CBD business from home
By the end of this guide, you will have a clear idea of how to sell oil CBD from home in 2024 and how to make your CBD business stand out from the crowd. Let’s get started!
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Legal Trends in the Cannabis Industry
The first thing you need to know before selling CBD oil from home is the legal status of cannabis and CBD in your state and country. Cannabis laws vary widely across the world, and they are constantly changing and evolving. You need to stay updated on the latest developments and regulations to avoid any legal troubles or penalties.
In the United States, cannabis is still federally illegal, but many states have legalized it for medical or recreational use. As of November 2021, 18 states, the District of Columbia, Guam, and the Northern Mariana Islands have legalized cannabis for adults over 21, and 36 states and four territories have legalized medical cannabis. However, each state has its own rules and limits on how much cannabis you can possess, grow, or sell, and how you can obtain a license or permit to operate a cannabis business.
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CBD Legal Loophole
CBD, on the other hand, is federally legal, as long as it is derived from hemp and contains less than 0.3% THC. Hemp is a type of cannabis that has low levels of THC and high levels of CBD. In 2018, the Farm Bill legalized the cultivation, production, and sale of hemp and hemp-derived products in the US, opening the door for the CBD industry to flourish. However, the FDA still regulates CBD products and prohibits them from making any health claims or being added to food or beverages.
In addition, some states have their own laws and regulations regarding CBD, such as requiring a prescription, testing, labeling, or registration. For example, California, Colorado, and Puerto Rico allow CBD products to be advertised on Google, as long as they are topical, FDA-approved pharmaceuticals, or hemp-derived CBD products with less than 0.3% THC. Other states, such as Idaho, Iowa, and South Dakota, have very strict laws and ban CBD products altogether.
Therefore, before you start to sell CBD oil from home, you need to do your research and check the laws and regulations in your state and country. You also need to comply with the federal and state taxes, licenses, permits, and registrations that apply to your CBD business. You can consult a lawyer or a cannabis consultant to help you navigate the legal aspects of your CBD business.
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The Importance of Being an Advocate for Cannabis
Selling CBD oil from home is not just a business opportunity, but also a way to support the cannabis movement and educate your customers about the benefits and uses of CBD. As a CBD seller, you have the responsibility and the opportunity to be an advocate for cannabis and spread awareness and knowledge about this amazing plant.
You can also help your customers understand what CBD is, how it works, what it can do for them, and how to use it safely and effectively. Not to mention, also share your personal story and experience with CBD, and how it has helped you or someone you know. Finally, you can also educate your customers about the different types of CBD products, such as full-spectrum, broad-spectrum, or isolate, and the different methods of consumption, such as oils, gummies, capsules, or topicals.
By being an advocate for cannabis, you can not only build trust and loyalty with your customers, but also contribute to the social and political change that is needed to end the prohibition and discrimination of cannabis and its users.
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The 2024 Landscape of the CBD Market
The CBD market is one of the fastest-growing and most lucrative industries in the world, and it shows no signs of slowing down. According to a report by Grand View Research, the global CBD market size was valued at $2.8 billion in 2020, and it is expected to grow at a compound annual growth rate (CAGR) of 21.2% from 2021 to 2028.
The CBD market is driven by several factors, such as the increasing legalization and acceptance of cannabis and CBD, the growing awareness and demand for CBD products among consumers, the rising prevalence and awareness of chronic and mental health conditions, the innovation and diversification of CBD products and delivery methods, and the emergence and expansion of online and offline distribution channels.
However, the CBD market also faces some challenges, such as the lack of clear and consistent regulations and standards, the competition and saturation of the market, the quality and safety issues of CBD products, the legal and ethical risks of CBD businesses, and the changing consumer preferences and expectations.
Therefore, if you want to sell CBD oil from home in 2024, you need to be prepared and adaptable to the opportunities and challenges that the CBD market presents. You need to have a clear vision and mission for your CBD business, a unique value proposition and brand identity, a competitive and customer-oriented product portfolio, a reliable and reputable CBD supplier, a robust and effective digital marketing strategy, and a loyal and satisfied customer base.
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The Best Sources and Suppliers of CBD and Delta Products
One of the most important decisions you need to make when selling CBD from home is choosing your CBD and Delta products and suppliers. CBD and Delta products are the core of your CBD business, and they determine the quality, safety, and effectiveness of your CBD offerings. You need to source and supply CBD and Delta products that meet the highest standards of purity, potency, and legality, and that satisfy the needs and wants of your customers.
CBD and Delta products come in various forms, such as oils, gummies, capsules, topicals, vapes, and more. They also come in different types, such as full-spectrum, broad-spectrum, or isolate. Full-spectrum CBD products contain all the cannabinoids, terpenes, flavonoids, and other compounds found in the hemp plant, including trace amounts of THC. Broad-spectrum CBD products contain all the compounds except THC. Isolate CBD products contain only pure CBD, with no other compounds.
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What About Delta Products?
Delta products are a new and emerging category of CBD products that contain Delta-8 THC or Delta-10 THC, which are minor cannabinoids derived from hemp. Delta-8 THC and Delta-10 THC are similar to Delta-9 THC, the main psychoactive component of cannabis, but they have less potency and fewer side effects. Delta products can provide a mild and smooth high, along with the benefits of CBD, such as relaxation, pain relief, and mood enhancement.
When choosing your CBD and Delta products and suppliers, you need to consider several factors, such as:
- The source and origin of the hemp. You need to make sure that the hemp is grown organically, without the use of pesticides, herbicides, or GMOs, and that it is compliant with the 2018 Farm Bill, which means that it contains less than 0.3% THC.
- The extraction and manufacturing process. You need to make sure that the CBD and Delta products are extracted and manufactured using safe and clean methods, such as CO2 extraction, ethanol extraction, or nano-emulsification, and that they are free of solvents, heavy metals, or other contaminants.
- The testing and certification. You need to make sure that the CBD and Delta products are tested and certified by third-party labs, and that they provide a certificate of analysis (COA) that shows the potency, purity, and legality of the products. You also need to make sure that the products are certified by reputable organizations, such as LegitScript, US Hemp Authority, or GMP.
- The price and value. You need to make sure that the CBD and Delta products are priced competitively and affordably, and that they offer a good value for your money. You also need to consider the shipping and delivery costs, the customer service, and the return policy of the suppliers.
Some of the best sources and suppliers of CBD and Delta products in the market currently are:
Tommy Chong’s CBD
This is a brand of CBD products created by the legendary cannabis activist and comedian Tommy Chong. Tommy Chong’s CBD products are made from high-quality hemp grown in the US, and they are extracted using CO2 extraction. They are also tested and certified by third-party labs, and they provide a COA for each product. Tommy Chong’s CBD products include oils, gummies, capsules, topicals, and more, and they are designed to provide various benefits, such as energy, sleep, relief, and wellness.
3Chi
This is a brand of Delta products created by a biochemist with over 15 years of experience in the cannabis industry. 3 Chi products are made from hemp-derived Delta-8 THC and Delta-10 THC, and they are extracted using a proprietary process that preserves the natural terpenes and cannabinoids. They are also tested and certified by third-party labs, and they provide a COA for each product. 3 Chi products include oils, gummies, vapes, tinctures, and more, and they are designed to provide a smooth and enjoyable high, along with the benefits of CBD.
Green Roads
This is a brand of CBD products created by a pharmacist with over 25 years of experience in the health industry. Green Roads products are made from high-quality hemp grown in the US, and they are extracted using CO2 extraction. They are also tested and certified by third-party labs, and they provide a COA for each product. Green Roads products include oils, gummies, capsules, topicals, and more, and they are designed to provide various benefits, such as calm, relax, sleep, and recover.
Who is the Best Supplier of CBD & Delta Products?
These are great sources of CBD and Delta products that you can choose from, but there are many more options available in the market. You need to do your research and compare the different products and suppliers, and find the ones that suit your budget, goals, and customers best.
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The Google Advertising Policy for CBD Products
One of the biggest challenges of selling CBD from home is advertising your CBD products and reaching your target audience. Most online platforms and channels, such as Google, Facebook, Instagram, or YouTube, have strict policies and restrictions on advertising cannabis and CBD products, and they can ban or suspend your ads or accounts if you violate their rules.
Google Ads Loophole
However, there is a way to leverage the Google advertising policy for CBD products and use it for your advantage. Google allows CBD products to be advertised on its platform, as long as they meet certain criteria and conditions, such as:
- The CBD products must be topical, meaning that they are applied to the skin, hair, or nails, and not ingested or inhaled. Examples of topical CBD products are creams, lotions, balms, or oils.
- The CBD products must be FDA-approved pharmaceuticals, meaning that they have been approved by the Food and Drug Administration for treating a specific medical condition. An example of an FDA-approved CBD product is Epidiolex, which is used to treat seizures associated with two rare forms of epilepsy.
- The CBD products must be hemp-derived CBD products with less than 0.3% THC, meaning that they are derived from hemp and not marijuana, and that they contain less than 0.3% of the psychoactive component of cannabis. These products must also comply with the 2018 Farm Bill and the state laws where they are sold and shipped.
If your CBD products meet these criteria and conditions, you can advertise them on Google, using Google Ads, Google Shopping, or Google Display Network. From there, you can create and optimize your ads, targeting your ideal customers and keywords, and using compelling headlines, images, and copy.
By using the Google advertising policy for CBD products, you can increase your online visibility and exposure, and drive more traffic and leads to your website. You can also increase your sales and revenue from your CBD products, and grow your CBD business from home.
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The Best Digital Marketing Strategies for Your CBD Business
Advertising your CBD products on Google is not the only way to market your CBD business from home. There are many other digital marketing strategies that you can use to promote your CBD products and reach more customers online, such as:
Parasite SEO
This is a technique where you use other websites that have high authority and traffic, and that allow you to create and publish content on them, such as blogs, magazines, news outlets, influencers, or organizations, and then use that content to promote your CBD products and link back to your own website. This can help you increase your traffic and referrals, and boost your authority and trust. This can also help you improve your SEO and ranking, and get more organic and long-term results. An example of a parasite SEO strategy is securing a sponsored post on a high-authority and relevant website, such as High Times, Leafly, or Weedmaps, and creating and publishing valuable and engaging content on that website, promoting your CBD products and linking back to your own website.
Backlinking
This is a technique where you get other websites to link to your website, and to increase your authority and trust. Backlinks are the links that point to your website from other websites, and they are one of the most important factors for SEO and ranking. You can get backlinks from various sources, such as directories, forums, social media, guest posts, press releases, or reviews. You need to make sure that the backlinks are from authoritative and relevant websites, and that they are natural and quality, and that they include your keywords and links. An example of a backlinking strategy is submitting your CBD business to over 100 business citation sites, using your name, address, and phone number, and getting a backlink from each site.
Content Creation
This is a technique where you create and publish valuable and engaging content on your own website or platform, and to provide value, information, and education to your customers. Content is the king of online marketing, and it is the way that you can showcase your CBD products and services, and persuade your customers to buy from you.
If you are doing a parasite SEO strategy, you will need an expert content team including experienced editors, developers, and designers to give you a fair shot at ranking #1. This is why many people would rather hire a dispensary marketing agency.
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The Tools and Resources You Need to Start and Grow Your CBD Business from Home
To start and grow your CBD business from home, you need more than just CBD products and suppliers, and digital marketing strategies. Here are the basic tools you need in your arsenal:
- An Optimized Website: You need a website that can serve as your online storefront, and that can showcase your CBD products and services, and reach more customers online. You need a website that is fast, user-friendly, and appealing, and that has effective CTAs and checkout processes. You also need a website that is secure, reliable, and compliant, and that protects your data and your customers’ data. You can use platforms and tools, such as WordPress, Shopify, WooCommerce, or Wix, to help you create and host your website, and to customize it according to your needs and preferences.
- Online Store & Payments: You need a payment processor that can accept and process payments from your customers, and that can transfer the funds to your bank account. You need a payment processor that is secure, reliable, and compliant, and that supports different payment methods, such as credit cards, debit cards, or e-wallets. You also need a payment processor that is compatible and integrated with your website and platform, and that charges reasonable fees and rates. You can use tools and services, such as Square, Stripe, PayPal, or Authorize.net, to help you set up and manage your payment processor, and to handle your transactions and invoices.
- Smart Paid Traffic: Finally, once you have an optimized store, ready for sales and conversions, that last thing you need are the people clicking on your links, buying your products, and filling your pockets with more money. We recommend using a parasite SEO strategy as the smartest source of paid traffic.
These are some of the tools and resources that you need to start and grow your CBD business from home, but there are many more options available.
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Start to Sell CBD Oil From Home in 2024
Selling CBD from home is a great way to start your own online business, and to join the cannabis industry. CBD is a natural and legal compound that has many health benefits, and that is in high demand among consumers. Selling CBD from home can help you generate income, fulfill your passion, and make a difference in the world.
However, learning to sell CBD oil from home is not a walk in the park. You need to be aware of the legal trends, the market demand, the product quality, and the marketing strategies that can help you succeed in this competitive and fast-growing industry. You also need to have some tools and resources that can help you run and manage your CBD business from home.
Get Your Own CBD Store, Rank #1, & Sell CBD Oil From Home Today
In this guide, we have covered everything you need to know about how to sell CBD oil from home in 2024, including:
- The legal trends in the cannabis industry and how they affect your CBD business
- The importance of being an advocate for cannabis and educating your customers about CBD
- The 2024 landscape of the CBD market and the opportunities and challenges it presents
- The best sources and suppliers of CBD and Delta products and how to ensure a consistent inventory
- The Google advertising policy for CBD products and how to leverage it for your online store
- The best digital marketing strategies for your CBD business, such as parasite SEO, backlinking, and content creation
- The tools and resources you need to start and grow your CBD business from home
We hope that this guide has been informative and comprehensive, and that it has helped you understand how to sell CBD from home in 2024. If you want to learn more about how to sell CBD from home, and how to create a customized and effective marketing plan for your CBD business, we invite you to check out Green Dispensary Marketing, the best cannabis marketing agency in the industry.
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