Keyword research is one of the most important aspects of SEO for any business, especially for cannabis dispensaries. By doing great keyword research for cannabis, you can increase your organic traffic, reach more potential customers, and boost your sales.
But how do you find the best keywords for your cannabis dispensary? What are the key elements of successful keyword research? And how can you use AI tools to generate keyword variants and optimize your content?
In this article, we will answer these questions and more. We will show you how to do keyword research for your cannabis dispensary using Ahrefs, a powerful SEO tool. We will also introduce you to Green Dispensary Marketing, a company that specializes in providing solutions for common SEO challenges faced by cannabis businesses.
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Why Keyword Research Matters for Cannabis Dispensaries
Keyword research is the process of finding and analyzing the words and phrases that users type into search engines when looking for products or services like yours. By understanding what your target audience is searching for, you can create content that matches their needs and expectations.
Keyword research is crucial for cannabis dispensaries because:
- It helps you increase your visibility on search engines. By targeting keywords with relatively high search volumes, you can attract more organic traffic to your website and increase your chances of ranking on the first page of Google.
- It helps you avoid unnecessary competition. By focusing on low-competition keywords, you can avoid competing with industry giants that have more authority and resources than you. Instead, you can target niche keywords that are more relevant and specific to your business.
- It helps you align your content with user intent. By selecting keywords that reflect the user’s intent to buy, you can increase your conversion rate and generate more sales. For example, if someone searches for “cannabis delivery Denver”, they are likely looking for a dispensary that offers delivery services in their area.
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How to Do Keyword Research for Your Cannabis Dispensary Using Ahrefs
Ahrefs is one of the most popular and comprehensive SEO tools on the market. It allows you to perform various tasks such as keyword research, competitor analysis, site audit, backlink analysis, and more.
To do keyword research for your cannabis dispensary using Ahrefs, you need to follow these steps:
- Create an account. You can sign up for a free trial or a paid plan depending on your budget and needs.
- Enter your seed keyword. A seed keyword is a broad term that describes your niche or industry. For example, if you own a cannabis dispensary in Denver, your seed keyword could be “cannabis dispensary Denver”.
- Explore the keyword ideas. Ahrefs will generate a list of keyword ideas based on your seed keyword. You can filter them by various metrics such as search volume, keyword difficulty, cost per click, and more. You can also use the “Questions” and “Also rank for” tabs to find more relevant keywords.
- Analyze the search intent. Search intent is the goal or purpose behind a user’s search query. It can be classified into four types: informational, navigational, transactional, and commercial. You want to target keywords that have a high transactional or commercial intent, as they indicate a strong desire to buy. For example, “cannabis dispensary near me” has a higher transactional intent than “cannabis dispensary facts”.
- Evaluate the competition. Ahrefs will show you the top 10 results for each keyword, along with their domain rating, URL rating, backlinks, and traffic. You can use this information to assess how difficult it is to rank for a given keyword and how well your competitors are performing. You can also use the “Competing domains” and “Competing pages” tabs to find more competitors and their keywords.
- Select the best keywords. Based on your analysis, you can choose the best keywords for your cannabis dispensary. You want to target keywords that have a high search volume, low keyword difficulty, and high transactional or commercial intent. You can also use the “Keyword difficulty” tool to estimate how many backlinks you need to rank for a keyword.
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How to Use AI Tools to Generate Keyword Variants and Optimize Your Content
Once you have selected your keywords, you can use AI tools to generate keyword variants and optimize your content. Keyword variants are similar or related keywords that can help you rank for more search queries and reach a wider audience. Here are a couple of benefits of using the Ahrefs keyword AI tool
- Generate keyword variants. You can enter your main keyword and Ahrefs will generate a list of keyword variants that you can use in your content. You can filter them by relevance, difficulty, and volume.
- Know Which Keywords Mean the Most. When you use the keyword research tool at Ahrefs, it will help you quickly find keywords with buyer intent, a high volume, and low competition
- Quickly Find Parent Topics: Finally, another huge benefit of using the AI tool at Ahrefs is that it will help you find “parent topics” – the topics that mean the most for your topic.
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Examples of Effective Keywords for a Cannabis Dispensary in Denver
To give you some examples of effective keywords for a cannabis dispensary in Denver, we used Ahrefs to generate the following list:
- cannabis delivery Denver. This keyword has a search volume of 1,300, a keyword difficulty of 10, and a high transactional intent. It is a great keyword to target if you offer delivery services in Denver.
- best cannabis dispensary in Denver. This keyword has a search volume of 1,000, a keyword difficulty of 13, and a high commercial intent. It is a great keyword to target if you want to showcase your quality and reputation.
- cannabis edibles Denver. This keyword has a search volume of 800, a keyword difficulty of 9, and a high transactional intent. It is a great keyword to target if you sell edibles in Denver.
- cannabis dispensary deals Denver. This keyword has a search volume of 700, a keyword difficulty of 8, and a high transactional intent. It is a great keyword to target if you offer discounts or promotions in Denver.
- cannabis dispensary near me. This keyword has a search volume of 600, a keyword difficulty of 12, and a high transactional intent. It is a great keyword to target if you want to attract local customers in Denver.
You can also use the “Also rank for” tab in Ahrefs to find more keywords that your competitors are ranking for. For example, some of the keywords that The Green Solution, a leading cannabis dispensary in Denver, is ranking for are:
- cannabis oil Denver. This keyword has a search volume of 500, a keyword difficulty of 8, and a high transactional intent.
- cannabis vape pen Denver. This keyword has a search volume of 400, a keyword difficulty of 9, and a high transactional intent.
- cannabis gummies Denver. This keyword has a search volume of 300, a keyword difficulty of 7, and a high transactional intent.
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How to Create Service Pages for Your Keywords
Once you have your keywords, you need to create service pages for them. Service pages are web pages that describe your products or services and persuade your visitors to take action. They are essential for ranking and converting your keywords.
To create service pages for your keywords, you need to:
- Research your competitors. You can use Ahrefs to scan your competitors’ websites and see how they structure and optimize their service pages. You can also use the “Content Gap” tool to find keywords that they rank for but you don’t.
- Create an outline. You can use AI tools to generate a content brief for your service page based on your keyword. You can also use the “Headline Generator” tool to create catchy and SEO-friendly headlines for your page.
- Write your content. You can use AI tools to write your content or hire a professional writer to do it for you. You want to make sure that your content is informative, engaging, and persuasive. You also want to include your keyword and its variants in your title, headings, and body text.
- Optimize your page. You can use AI tools to optimize your page for SEO and readability. You can also use the “SEO Analyzer” tool to check your page’s performance and identify any issues or errors.
- Build backlinks. You can use Ahrefs to find link opportunities for your service page. You can also use the “Link Intersect” tool to find websites that link to your competitors but not to you. You can then reach out to them and ask for a link.
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How Green Dispensary Marketing Can Help You with Your SEO
If you need help with your SEO, you can contact Green Dispensary Marketing, a company that specializes in providing solutions for common SEO challenges faced by cannabis businesses. Green Dispensary Marketing can help you with:
- Keyword research. Green Dispensary Marketing can help you find the best keywords for your cannabis dispensary using Ahrefs. They can also help you analyze the search intent, competition, and difficulty of your keywords.
- Content creation. Green Dispensary Marketing can help you create high-quality and optimized content for your service pages using professional writers. They can also help you create blog posts, social media posts, and other types of content to drive more traffic to your website.
- Link building. Green Dispensary Marketing can help you build backlinks to your site and ensure that you get the rankings that you need.
