In this episode of the GDM Podcast, we sit down with Kevin Sparks, the innovative CEO of Sparks, to reveal the strategies behind his exceptional success in cannabis marketplace advertising.
Whether you’re a seasoned dispensary owner or new to the cannabis industry, Kevin’s expertise in optimizing platforms like Weedmaps, Leafly, and Yelp is transforming how dispensaries achieve remarkable growth.
💡 Ready to enhance your dispensary’s online presence?
🔍 Learn how to start increasing your sales
📖 Download our Free Cannabis Marketing Cheatsheet
Connect with Kevin: https://www.linkedin.com/in/ikevinsparks/
In this exclusive interview, Kevin shares:
✅ His transition from a key role at Weedmaps to founding Sparks and redefining cannabis advertising.
✅ The misconceptions about Weedmaps and how proper utilization can unlock its full potential.
✅ A detailed look at the Tropicanna case study, showcasing strategies that led to a 1,330% increase in deal conversions.
✅ Common mistakes dispensaries make on platforms like Weedmaps, Leafly, and Yelp, and how to avoid them. ✅ The critical role of data analytics in crafting effective marketing campaigns and the key metrics to monitor.
✅ His vision for the future of cannabis digital marketing and how Sparks is leading the way.
Kevin Sparks is recognized for his data-driven approach and deep understanding of cannabis marketplaces, consistently delivering outstanding results for his clients. Tune in for an insightful discussion on his journey, the challenges he’s overcome, and the innovative strategies that are setting new standards in the industry.
🔥 Key Highlights from This Episode:
📌 Transforming skepticism about Weedmaps into success stories through strategic management.
📌 Leveraging data-driven strategies to significantly enhance conversion rates and return on ad spend.
📌 Identifying and correcting common pitfalls in managing online dispensary listings.
📌 Kevin’s forward-thinking perspective on the evolution of cannabis advertising and how to stay ahead.
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