Are you struggling to attract more customers to your dispensary? Do you want to grow your online presence and boost your sales? If so, you need to avoid some common dispensary marketing mistakes that can ruin your chances of success.

On this page, you will learn a three-step process to optimize your website, build a strong off-site presence, and implement an effective email marketing strategy. These steps will help you increase your organic traffic, conversions, and customer engagement. You will also discover some advanced and additional tactics to take your dispensary marketing to the next level.

>> Get a Free Dispensary Marketing Plan Audit & Strategy

1. Poor On-Page Optimization

The first step in the process is to optimize your website itself. Your website is your online storefront, and it needs to be fast, user-friendly, and informative. A poorly designed or slow-loading website can drive away potential customers and hurt your search engine rankings.

Some of the benefits of a well-optimized website are:

• Faster loading times, which improve user experience and reduce bounce rates.
• Clear call-to-actions, which guide visitors to take the desired actions, such as signing up, ordering, or contacting you.
• Strategically placed service pages, which showcase your products and services and target relevant keywords.

An example of a successful service page for a dispensary is one that:

• Provides detailed information about the product, such as its name, description, price, potency, effects, and reviews.
• Includes high-quality images and videos that showcase the product and its features.
• Incorporates relevant keywords and phrases that match the user’s search intent and queries.
• Has a clear and compelling call-to-action that encourages the user to buy the product or add it to the cart.

By optimizing your service pages, you can increase your chances of ranking higher on search engines and attracting more qualified leads to your website.

>> Get a Free Dispensary Marketing Plan Audit & Strategy

2. Off-Page Optimization: Listings and Link Building

The second step in the process is to optimize your off-site presence. This means building your authority and reputation on other platforms and websites that are related to your niche. This can help you improve your search engine visibility and drive more traffic to your website.

One of the most important aspects of off-page optimization is listings and link building. Listings are online directories that feature your business information, such as your name, address, phone number, website, and hours of operation. Link building is the process of acquiring links from other websites that point back to your website.

Some of the benefits of listings and link building are:

• Improved local SEO, which helps you rank higher for local searches and attract more customers in your area.
• Increased brand awareness, which helps you establish your credibility and trustworthiness in the industry.
• More referral traffic, which helps you generate more leads and sales from other sources.

An example of how you can generate results through listings and link building is:

• Claiming and verifying your Google My Business profile, which helps you appear on Google Maps and local search results.
• Creating and updating your profiles on other popular directories, such as Yelp, Weedmaps, Leafly, and PotGuide.
• Reaching out to relevant blogs, websites, and influencers in your niche and asking them to link to your website or mention your brand.

By doing these steps, you can increase your online exposure and authority and attract more customers to your dispensary.

>> Get a Free Dispensary Marketing Plan Audit & Strategy

3. Email Marketing Strategy

The third step in the process is to implement an email marketing strategy. Email marketing is one of the most effective ways to stay in touch with your customers and keep them engaged with your brand. Email marketing allows you to communicate with your customers on a regular basis and provide them with valuable information, offers, and updates.

Some of the benefits of email marketing are:

• Higher customer retention, which helps you build loyalty and repeat business.
• Higher customer lifetime value, which helps you increase your revenue and profitability.
• Higher customer referrals, which helps you grow your customer base and reach new audiences.

One of the essential components of email marketing is the basic package, which includes:

• Retargeting campaigns, which help you reconnect with customers who have visited your website or shown interest in your products or services.
• SMS marketing, which helps you send text messages to your customers and offer them exclusive deals, discounts, and reminders.

By using these tools, you can increase your conversion rates and customer satisfaction.

>> Get a Free Dispensary Marketing Plan Audit & Strategy

Advanced Strategies: Combining SEO and Email Marketing

If you want to take your dispensary marketing to the next level, you can combine SEO and email marketing for maximum results. SEO and email marketing are complementary strategies that can work together to boost your short-term and long-term goals.

One of the advanced strategies that you can use is parasite SEO. Parasite SEO is a technique that involves creating and ranking content on high-authority platforms, such as Medium, Quora, YouTube, or Reddit. These platforms have a large and engaged audience and can help you drive more traffic to your website.

Some of the benefits of parasite SEO are:

• Faster ranking, which helps you bypass the competition and reach the top of the search results.
• More exposure, which helps you reach a wider and more diverse audience.
• More authority, which helps you leverage the trust and reputation of the platform.

An example of how you can use parasite SEO is:

• Creating and publishing a blog post on PGH City Paper, like this one by Samuel Fisher that covers a relevant topic or keyword in your niche.
• Including a link to your website or service page in the blog post.
• Promoting the blog post on social media and email marketing.

By doing this, you can increase your organic traffic and conversions and grow your online presence.

>> Get a Free Dispensary Marketing Plan Audit & Strategy

Additional Tactics: Automatic Review System

Another tactic that you can use to enhance your dispensary marketing is the automatic review system. The automatic review system is a tool that helps you collect and display customer feedback and reviews on your website and other platforms. Reviews are crucial for your online reputation and can influence your customers’ decisions.

Some of the benefits of the automatic review system are:

• Improved SEO, which helps you rank higher for keywords and phrases related to your products and services.
• Improved social proof, which helps you showcase your customer satisfaction and quality of service.
• Improved customer loyalty, which helps you encourage repeat purchases and referrals.

An example of how you can use the automatic review system is:

• Setting up an email or SMS campaign that asks your customers to leave a review after they make a purchase or visit your dispensary.
• Offering an incentive, such as a discount or a freebie, for leaving a review.
• Displaying the reviews on your website, Google My Business profile, and other directories.

By doing this, you can increase your customer feedback and online reputation and attract more customers to your dispensary.

>> Get a Free Dispensary Marketing Plan Audit & Strategy

Final Thoughts

As you can see, dispensary marketing is not a simple or easy task. It requires a lot of planning, execution, and optimization. However, with the right guidance and support, you can achieve your marketing goals and grow your dispensary business.

That’s why you need the services of Samuel Fisher, a dispensary marketing expert who can help you avoid the common mistakes and implement the best practices. Samuel Fisher offers a comprehensive package of services that covers everything you need to succeed in the competitive cannabis industry. His package includes:

• Website design and development
• On-page and off-page SEO
• Email and SMS marketing
• Parasite SEO and link building
• Automatic review system
• And more!

With Samuel Fisher’s services, you can transform your dispensary marketing and take your business to the next level. You can get started with his basic package for only $1,500 per month, which includes all the essential components of a successful marketing strategy.

>> Get a Free Dispensary Marketing Plan Audit & Strategy