Fountain Superstore sits in the heart of Colorado Springs, but it’s far from just another dispensary. Founded by a team of seasoned operators, Fountain Superstore was built to serve local medical patients and recreational shoppers seeking high-quality ounces, potent concentrates, and premium accessories.
Strategically positioned as the only store within a mile radius, their location brought visibility. BBt visibility alone wasn’t converting to the kind of sales they wanted. That’s when they decided to revamp their digital presence and dial in a conversion-first strategy.
Even with steady foot traffic, Fountain Superstore found itself in a common trap: low average ticket prices and reliance on in-store promotions to keep volume up. Their team realized that more eyeballs didn’t mean more revenue… Unless they created a system that consistently attracted high-value customers.
They partnered with Green Dispensary Marketing to make a shift: rebuilding the website for SEO and UX, creating an online store, less reliance on Weedmaps, optimizing their online listings, and turning their POS and product catalog into a machine that sold more ounces, more bongs, and more bundles.
The new system did more than improve visibility. It changed buying behavior.
With new calls-to-action across their homepage, product pages, and GMB profile, Fountain Superstore started to see a rise in intent-based traffic. Instead of browsing, visitors came ready to buy - and often, to buy big.
They emphasized promotions on high value products. Instead of hoping people would scroll through a sea of SKUs, they spotlighted what they wanted to sell most: high-margin flower and branded accessories.
This culminated with a 5x boost in their sales & a 55x in online clicks.
While many dispensaries chase distant traffic with Weedmaps ads and discounted clickbait, Fountain leaned into its location. They made “superstore” mean something—using signage, content, and review-building campaigns to dominate the local map pack and stand out to drive-by traffic.
They also rebuilt their menu URLs for SEO and created high-converting landing pages for nearby neighborhoods. With these changes, they started showing up for keywords like “best medical dispensary near me” and “dispensary Colorado Springs” without paying a cent in ads.
Fountain also invested in self-serve kiosks and express pickup lanes inside the store to match their online flow. Customers could pre-order online and be in and out in under five minutes—a big win for regulars.
Behind the scenes, they adopted a simplified workflow that synced their POS, menu, and GMB updates, meaning no more stale listings or stock mismatches.
The result? Better reviews, faster checkout, and a smoother staff experience.
$0 (only weedmaps)
→ $88.17
Ounces, Gummies, Flower
7x impressions boost, 55x in clicks
The Fountain team didn’t want another marketing agency that only sold hype. They wanted a partner who could actually help move product. They came to Green Dispensary Marketing seeking to improve ounce sales, and have an exclusive partner in their area.
With a background in SEO, design, and dispensary UX, GDM rebuilt their site, restructured their listings, and trained the team to use digital assets as a sales engine - not just a brochure.
Now, Fountain Superstore isn’t just another storefront… Iit’s a blueprint for how medical cannabis dispensaries can scale revenue in a compliant, smart, and sustainable way.
Book a free strategy call with Green Dispensary Marketing today and learn how to turn browsers into buyers—without handing the keys to Weedmaps.
Reach out @ 303-219-2709
samuel@greendispensarymarketing.net