If you own a cannabis dispensary, you know how hard it is to get paid traffic for your website. You can’t just use Google Ads, because Google doesn’t allow cannabis-related ads on its platform. You might think that your only options are to advertise on weed maps or Leafly, but that’s not true either.
In fact, advertising on these platforms might not be the best strategy for your business, and there are better ways to get paid traffic for your cannabis dispensary. In this blog post, I will show you how to create your own safe paid traffic system, without relying on Google Ads, weed maps, or Leafly.
Why Advertising on Weed Maps or Leafly Might Not Work for You
You might think that advertising on weed maps or Leafly is a good idea, because these are the most popular platforms for cannabis consumers. However, there are some problems with this strategy, and here are some of them:
- You are competing with hundreds of other dispensaries in your area, and you have to pay a lot of money to get a good position on these platforms.
- You are not reaching the customers who are searching for cannabis dispensaries on Google, which is the most used search engine in the world. Most people go to Google and type in “cannabis dispensaries in [city]”, and they don’t even see weed maps or Leafly on the first page of the results.
- You are not building your own brand and reputation, because you are relying on a third-party platform that can change its rules, fees, and algorithms at any time. You are also not getting any data or feedback from your customers, because they are not visiting your website or interacting with your content.
How to Create Your Own Safe Paid Traffic System
So, if advertising on weed maps or Leafly is not the best option for your cannabis dispensary, what can you do to get paid traffic? Well, there are some alternative ways to do that, and here are some of them:
- Use CBD and Delta products to run PPC ads on Google. Google is becoming more lenient on CBD and Delta products, especially for topical CBD, and you can run PPC ads for these products on Google in 2024. You can create your own website and sell these products online, and then use PPC ads to drive traffic to your website. You can also use your website to promote your cannabis dispensary and educate your customers about the benefits of cannabis.
- Use parasite SEO to leverage the authority of other websites. Parasite SEO is a technique where you create SEO-optimized content on other websites that have high authority and traffic, and then use that content to link back to your own website. For example, you can write a guest post on a popular cannabis blog, or a product review on a reputable cannabis magazine, and then include a link to your website in the content. This way, you can take advantage of the audience and the ranking of these websites, and drive traffic to your own website.
- Use social media to build your brand and engage your customers. Social media is a great way to connect with your potential and existing customers, and to showcase your products, services, and values. You can create a Facebook page, an Instagram account, a YouTube channel, or a TikTok account, and post relevant and engaging content on a regular basis. You can also use social media to run ads, contests, giveaways, and live events, and to drive traffic to your website.
How to Get Started with Your Own Safe Paid Traffic System
If you are interested in creating your own safe paid traffic system for your cannabis dispensary, you might need some help and guidance. That’s why I invite you to check out Green Dispensary Marketing, the best cannabis marketing agency in the industry.
We have a proven system for helping cannabis dispensary owners get more traffic, more customers, and more revenue, without relying on Google Ads, weed maps, or Leafly. In addition, can help you beat your competitors, and rank higher than weed maps and Leafly on Google. We can also help you create and manage your own paid traffic system, using the strategies that I mentioned above, and more.
If you want to learn more about how we can help you grow your cannabis dispensary business, I encourage you to book a free dispensary strategy session with me.
I will scan your website, identify the problems and opportunities, and prepare a full action plan for you to improve your marketing for 2024. Just go to greendispensarymarketing.com and schedule your free call with me today. I look forward to hearing from you soon.
